The Internet is a prime place for people who share interests to meet and, for those who are fans of DIY (“Do-It-Yourself”) projects, “Brit + Co” is a fantastic website! Brit + Co unlocks creativity by educating, inspiring and supporting makers of everything from party favors to clothes. An online media and e-commerce platform, Brit + Co is a place that offers people all across the globe a place to learn about all things DIY. Brit + Co provides tools to teach, inspire, and enable creativity among women and girls. Traditional crafts and high-tech manufacturing techniques are all welcomes on the platform; the website connects millions of users with makers, designers, chefs, and inventors and together these individuals create a community of creativity.
Brit + Co was founded by Brit Morin, who formerly worked for Silicon Valley companies, including Apple, before transitioning to a career at Google. Despite her success in the technical field, Brit missed the creative side of life and she eventually left her job at Google in order to start a tech company her own—“Brit + Co.”
Since it started in 2011, Brit + Co has gained a widespread and dedicated following of creative thinkers and makers. Most recently, Brit + Co started its own foundation called the “#IAMCREATIVE Foundation” which is designed to foster entrepreneurship and enable creativity in American women and girls by equipping them with the resources and expert knowledge to execute ambitious creative endeavors.
#IAMCREATIVE Foundation will offer grants between $2,500 and $15,000 to help kick-start creative projects by American women (aged 13 or older). Every year there will be four application cycles a year and between 15 and 20 grants offered each year (approximately 3-5 per cycle). This promising program has attracted the executives from big-name companies such as Crayola, GE, Home Depot, Motorola, One King’s Lane and Target. Moreover, Rebecca Minkoff and Lauren Conrad will advise and vote on the winners (a full list of the advisors can be found on the website).
The launch of the #IAMCREATIVE Foundation was announced at the White House and coincided with the national “Week of Making” initiative. The staff at Brit + Co believes that everyone is born creative and are actively asking DIY-masters to submit their creative ideas. The #IAMCREATIVE Foundation wants to know what USA-based women want to build with their hands, mold with their fingers, paint, hack, upcycle or simply create. Candidates for the grant must be citizens of the United States and willing to share the outcome of their project on Brit + Co by contributing to 2-3 posts on the site. The deadline for the first round of submissions is July 31st, 2015.
“Projects will be scored based on innovation, education, planning, financial need and your mission. We’ll announce the first round of winners at this year’s Re:Make conference here in San Francisco,” a Brit + Co representative explained. “A committee of rockstar creatives will serve as advisors to the #IAMCREATIVE Foundation and vote on a select group of finalists several times a year.”
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