Although speaking is an offline activity, you can use the Web to boost your speaking business. This means using a combination of techniques with your website in conjunction with social media sites where your potential clients are hanging out. Here are some specific suggestions to help you do this effectively.
First, you want to keep your website updated. It should look contemporary and professional. This usually means you need to give it a facelift every three to five years. You don’t want your website to look like it was created in the 1990s and forgotten! It’s even worse if it looks like it was created by an amateur having fun learning about new ways to do play with HTML and CSS code.
Your website is often making your first impression for you. Make sure that it is representing you in a professional way that speaks to your target audience.
In addition to the look and feel of your website, you need to pay attention to how visitors can navigate through its content. Your navigation should be logical and organized. Make it clear for visitors to your website how to get to the information they are seeking. Your navigation must be evident and easy to follow. Make your website as “flat” as possible … people should be able to get to the information they want in 3 clicks or less.
You also want to make it easy for event planners to book you, so make how to contact you obvious and easy. It is essential to make it simple for them to pick up the phone and call you by having your phone number on every page in an easily locate-able place, such as the header or footer. Also, have a contact form that is one click away from any page … a link in your footer or main navigation does the trick.
Finally, invite them to stay in touch with you. Let’s say someone visits your website, likes what they see, but is not ready to book you for anything. You need to capture their information so you can keep in touch with them. Make sure you invite them to keep in touch. Offer them an incentive to sign up to your list. An incentive can be anything from a special report to an insightful audio or video.
Once your website is clean and professional, make sure your over all online presence is consistent with it. You are a brand, and that brand needs to be consistent wherever you show up online. That means that your Facebook, Twitter and LinkedIn profiles (as well as any other social media profiles) need to match each other and your website. This usually means you use the same head shot … or at least one from the same series of head shots taken, so you are instantly recognizable from one place on the web to the next.
You don’t need to do any of the these things all by yourself. You can hire a Web consultant or a high-end virtual assistant to do this for you. You can find them with your favorite search engine using the terms “web designer,” “virtual assistant” and include “for speakers.”
Regardless of how you decide to implement these suggestions … do it and see your business grow!
Would you like more information about public speaking? Visit PublicSpeakingSuperPowers.com for tips, advice and plenty of videos about all the “powers” you can employ in your speaking endeavors.
NOTE: Are you a Long Beach based speaker? Do you know of an upcoming speaking event? Contact me to have an interview with you published in this column.