Blake Lively is closing lifestyle site Preserve. The news comes less than a year after the site was launched. According to a report from USA Today on Wednesday, Blake Lively is closing lifestyle site because it failed. Lively admitted it didn’t pan out like she had envisioned, so the curtain will fall. There are also other celebrity-oriented sites that are competing in the same realm. Lively dropped the news to Vogue, which is ironically the same place she announced the launch of Preserve.
Closing her lifestyle site is bittersweet for Blake Lively. She wanted Preserve to mean something to the readers, not just get big because of her name. The lifestyle site didn’t meet her expectations, but she may not be shutting down for good. There is a chance it could be relaunched in the future. Building a brand in Hollywood isn’t easy. Lively has plenty of followers, but the site just wasn’t doing what was projected.
While Blake Lively is closing lifestyle site before the year anniversary, it doesn’t have to be mourned. She does anticipate somewhat of a shocked reaction, but that’s okay. Lively is being realistic, which doesn’t always happen in the celebrity world. There will be other projects for her down the road, and this was just a speed bump. Closing the lifestyle site will mark the ending of one era and the beginning of something completely exciting and new for Blake Lively. Fans wish her the best in her future endeavors, whatever they may be.