That’s right, the Blackberry phones are making an interesting comeback to the phone market with their new Blackberry “Priv”. The Canadian based company mentioned on Friday that the Blackberry Priv is now accepting pre-orders for the new device with a high-end $699 price tag. This time around, the new Blackberry has made a few modern cosmetic changes as well as adopting Google’s own Android 5.1 OS in order to better compete with the likes of the Samsung’s and Apple’s tight holds on the market.
This new line of Blackberrys will feature fairly decent specs to go along with the high-end price. Along with the Blackberry’s trademark slide out QWERTY keyboard, the Priv will sport a 5.43 inch AMOLED curved edge display @ 1440p resolution, a Snapdragon 808 SoC, 3GB Ram, 32GB Rom, and a large (non-removable) 3410 mAh “20 hours per charge” battery. The Blackberry will also feature an 18MP rear camera with an optic image stabilizer and a 2MP front facing camera. As it currently stands, users will need a GSM provider as the Priv does not appear to be compatible with Verizon, Sprint or US Cellular at launch. In other words, you’d need either an AT&T or T-Mobile network to use the phone.
For this generation, the Blackberry Company has mentioned that the Priv will not include the traditional Blackberry OS with their new phones. Instead, they’ve incorporated its own software to go along with its Android 5.1 OS. The Priv will include its own personal security software as well as its own messaging, email, and personal Blackberry Hub already installed at launch.
While the specs and the extra features sound nice, the real question right now with this new phone is an important one – is it worth the $700? To date, the Phone retails at least $50 bucks more brand new than the other arguably higher-end flagship phones of 2015 like the Galaxy S6 or iPhone 6s phones by Apple and Samsung. Its current iteration ships with Android 5.1 instead of the newer Android 6.0, so it does have a bit of catching up to do. According to Blackberry’s CEO John Chen, Blackberry “Priv” line of smartphones will be a make or break deal for the company regarding the company’s hardware market. He states that if the phone itself fails to sell 5 million units, they will almost certainly step out of the smartphone market altogether.
While the Blackberry has quite a bit of fans that miss the old physical keyboards, it’s hard to tell if the company itself will make a solid comeback to the ever growing smartphone market. As of right now, the Blackberry Priv’s can be pre-ordered directly though their site right here and currently have a release date set for November 6th in the United States and Canada, while the rest of the world will be able to get them a few days later on November 9th.
For more info on the Blackberry Priv or would like to pick one up yourself, check out their site here