Take-Two Interactive houses both Rockstar Games and 2K Games under its massive umbrella, and each of the aforementioned publishers produce some of the biggest franchises in the gaming industry today. Among some of Rockstar’s biggest franchises are Red Dead Redemption and Grand Theft Auto, while 2K Games has Borderlands, Bioshock and others.
The gaming industry has a wide variety of excellent brands from a number of publishers around the world, but Take-Two believes it has the best brands around. Take-Two Interactive CEO Strauss Zelnick recently talked about the cadence in which they release new games and the caliber of those releases.
“We put out somewhere between five and ten big releases a year and, in doing so, we’ve been able to launch one new hit IP every year since 2007. Today we have 11 individual franchises that have each had at least one 5m-unit-selling release. We have over 40 franchises that have sold over 1m units. That’s pretty extraordinary and we believe it’s the best collection of owned IP in the interactive entertainment business,” Zelnick told MCV.
Both 2K and Rockstar certainly house some of the biggest brands in the gaming industry today, and part of why they remain fresh in the minds of gamers is because they aren’t overused. That said, nearly every major publisher in gaming could make the claim that they have the “best collection of owned IP in the interactive entertainment business,” so it’s in the eyes of the beholder.
In the eyes of Zelnick there are certain publishers out there today who create “moderate-quality” games, and that is a risky business proposition. He went on to speak about Take-Two’s strategy when it comes to releasing games each year.
“It’s potentially damaging if your strategy is to put out a big array of moderate-quality titles and there are companies who have that strategy. Our strategy, ever since we took over the company, has been a limited number of the highest-quality releases – and if achieving that quality means we need to postpone putting something out, even though we don’t like to, then we will do that every time,” Zelnick said.
We’ve seen that both 2K and Rockstar are not afraid to delay a game if it’s warranted. Games like Battleborn and XCOM 2 are two examples of said fearlessness and Grand Theft Auto V is the most recent example of when Rockstar delayed a new game. Battleborn launches on May 3, while XCOM 2 will drop on Feb. 5. Rockstar Games currently has no announced games upcoming.