Bic pens will play a major role in the upcoming 2016 presidential election even though the company’s North American president doesn’t think it’s the write move. South Florida political activist Jay Schorr told atombash.com in an exclusive interview on Tuesday, June 30 that his company’s plans to use Bic pens to execute campaign promise contracts with presidential candidates is moving forward even without support from Chris Mills, Bic Worldwide’s top North American executive.
Schorr had pitched Mills on a promotional campaign and song called, “I Love My Bic,” the centerpiece of which was the execution of presidential campaign promise contracts using Bic pens customized with each candidate’s name. Bic sent Schorr a ‘thanks but no thanks’ email saying, in part, “While we appreciate your fondness for and creativity with the BIC Cristal Pen, at this time we are declining the opportunity to participate in the … outreach to presidential candidates.”
Bic’s ‘no’ vote on the presidential promotion seemed an abdication of their civic responsibility, Schorr said.
“Even though Bic is a French company, its U.S. presence is ubiquitous and its market share huge,” said Schorr. “They have an obligation to further democracy in this country. France did give us the Statute of Liberty.”
Bic has sold more than 100 billion Cristals to-date. The pen is the most ubiquitous ballpoint in the world. It’s iconic cap and hexagonal body are known to millions throughout the world. The pen’s popularity, along with its see-through design is what inspired Schorr to mount the presidential campaign. And to write his “I Love My Bic” song.
“The see-through pen with which the candidates sign the campaign promises contract is symbolic of their promises of transparency,” Schorr said. “Chris Christie just announced his candidacy this week and promised he would tell the truth. Let him put that in writing.”
Schorr, a writer, has loved Bic’s Cristal since he was eight years old, he said. Since then, Schorr said he’s written books, national advertising campaigns, television shows and launched other creative endeavors using his beloved Cristal pens. He even keeps packs of multi-colored Cristals at-hand in case one runs out of ink.
“Couldn’t do without the Cristal. I must have one in my pocket at all times,” said Schorr.
So has Bic’s rebuff soured the Cristal’s greatest proponent on promoting the pen?
“No way,” says Schorr. “I going to make the Cristal even more folkloric than it is already with this presidential campaign.”
According to Schorr, if all goes according to plan, the Bic Cristal will assume the status as America’s watchdog of the 45th president.
“The campaign promises will be immortalized in Bic ink,” Schorr said. “And Bic doesn’t want to be a part of this great experiment in democracy?! Most undemocratic.”