When it comes to makeup at the drugstore, products can be very hit or miss. The big beauty brands you grew up with and most likely have spent money on sometimes forgo superior quality to keep pricing low. That’s why it’s so exciting to award Essence Cosmetics a Best in Beauty award this year as reigning champions of the drugstore.
Essence is a very affordable brand that can be found in the drugstore section of Ulta stores. The thing that sets Essence apart is not only the price of products, but the fact that good quality is consistent across the line (which, by the way, includes pretty much everything – even nail polish).
Speaking of nail polish, it’s one of Essence’s best products, along with some other really great finds that will keep you and your wallet happy:
The Gels is a collection of regular formula nail polish with a shiny finish of a gel manicure you’d typically spend $30 on. It will cost you $1.99 for a bottle so you can certainly stock up on your favorite shades. Paired with Express Dry Drops, you have a beautiful, high-shine manicure that dries in literally 30 seconds.
If you’re a fan of following beauty trends, you’ll probably enjoy I Love Trends: The Nudes, an assortment of sophisticated nude nail polish shades that are so fitting for this time of year. If you’ve ever had trouble picking out the perfect nude for you, you’re sure to find one in this collection.
Keeping with the nude theme, How To Make Nude Eyes is a palette of 6 neutral eye shadows that are smooth and pigmented. It’s a great gift for beginners or palette collectors and has a real Benefit Cosmetics vibe (but without the cost of Benefit Cosmetics!) The satiny shadows can be used to create both day and night looks, and the palette even includes an instruction card on how to achieve them. At $9.99, there’s really no reason not to love it. This would make an amazing stocking stuffer as well!
Another standout product from Essence is Longlasting Lipstick ($2.99), especially the nude shades. These aren’t nudes that give you the zombie look. They’re deeper, more brown-based, and go with any holiday look. They really do last well on the lips without that dry, cracked feeling. Also try one of Essence’s many mascaras – Lash Princess, for example, gives a ton of volume and never feels heavy (oh, and it’s $4.99).
Since Essence is so modest in price, you can gift beauty this year without worry. This isn’t child’s makeup that you knew in elementary school. It’s the best bang for your buck with truly impressive product performance, and that’s why the brand takes home Best in Beauty: From the Drugstore.
Do you have any favorites from Essence Cosmetics? Send feedback or questions to email@example.com.