Would you describe your hair as any of the following: Naturally curly hair, naturally coiled hair, relaxed hair, damaged hair, brittle hair or thinning hair? If so, PHYTO has a remedy for you! When it comes to resolving dryness issues, specifically in natural, coarse hair PHYTO has you covered with a litany of products.
In the quest to conquer dryness in naturally coarse hair, the rule of thumb is our hair is like our bodies: chemical products attack it and natural products take care of it. Luckily for curly and coily tresses who suffer from a serious moisture issue, Patrick Ales, Parisan hairstylist and founder of haircare line, PHYTO has made it his mission to make products specially formulated with nature’s goodness. As the story goes, while living in Southern France, Ales sought to cultivate the ingredients of plants like lavender, sage, rosemary and juniper to treat hair. For a man who believes so much in hair, it’s no surprise that in the 1960s while running the Patrick Ales Salon, Ales sought out to help women obtain healthy hair by marrying his two passions: hair and plants. According to Patrick Ales the reason behind your bad hair days has more to do with your hair products as opposed to genetics. “There is no such thing as bad hair, only poorly treated hair,” said Ales whose celebrity clients included screen siren Catherine Deneuve and former first lady Jacqueline Kennedy Onassis. Through this union, Ales created a line of products that treats all types of hair concerns resulting from coloring, dryness, chemical processes, heat damage and humidity.
Over 50 years later, PHYTO continues to be the leading haircare brand when it comes to developing a range of highly concentrated, plant-based products. When it comes to its hair products, PHYTO and its team of researchers including head pharmacist, Fatou Batchily-Plat, identify the parts of plants that contain the highest concentration of active ingredients for their products. According to PHYTO’s website, it’s important to get the correct amount of botanical extracts in order to precisely satisfy the needs of each type of hair. PHYTO’s team of scientists extract the most active molecules found in the root, flower, bud, fruit, resin or seeds to give your hair the nutrients it desperately needs. And they take their job seriously. For instance, a typical PHYTO formula can combine up to 40 plants and essential oil extracts in itself, with minimal to no water added! With such a high concentration of ingredients it’s no surprise that you only need a small amount of product to get remarkable results. PHYTO’s website claims its “formulas contain over 500 active botanical ingredients and are 95% botanical.” PHYTO’s highly concentrated formulas are housed in recyclable aluminum and glass for their non-porous properties which help minimize the use of preservatives.
Below are four must-have products from PHYTO that’ll leave your coils stretched, nourished and moisturized without leaving a greasy residue. Consider it as an easy cheat sheet to voluminous, healthy hair! According to PHYTO’s website, ultra dry hair is characterized by an equal deficiency in moisture and lipids which alters your mane’s elasticity and suppleness. As a result, your mane becomes porous losing amino acids such as keratin that are necessary to maintain healthy hair.
Step 1: Use a day cream
Enter Phyto 9 Ultra-Dry Hair Nourishing Day Cream With 9 Plants infused with eight plant extracts and macadamia oil, added specifically for their emollient properties. The day cream is made up of mallow, calendula, sage, burdock, willow, soybean, rosemary and St. John’s Wort. This weightless leave-in conditioner instantly hydrates, smoothes and protects medium to coarse tresses while preventing split ends. As you know, ultra dry hair tends to be difficult to detangle let alone combing it. Phyto 9 Ultra-Dry Hair Nourishing Day Cream With 9 Plants feeds brittle tresses, making your hair silky soft and illuminated with shine. It also reduces static and combats frizz in your hair. How to use: Apply to dry hair, placing a pea size amount into your palm. Distribute the cream evenly throughout your coils focusing on your ends. Do not rinse and style your hair as usual.
Step 2: Use a nutrient-filled oil
Another PHYTO product that’s excellent for moisturizing your scalp and hair is PHYTO Specific Baobab Oil. This ultra-rich yet lightweight oil hydrates your hair and scalp. It can also be used as a cleansing oil for your face and body oil. And its benefits are many. PHYTO Specific Baobab Oil regenerates, repairs and nourishes your hair and scalp. The oil elixir is infused with four different oils—shea, castor, roucou and karanja– along with baobab oil that are renowned for their various properties. While baobab and castor oils hydrate tired, dry strands, the latter is also rich in fatty acids, providing optimal moisture. Baobab oil also offers anti-dryness and ultra-softening properties to the most dehydrated hair, scalp and body. Roucou and karanja shield your hair from the Sun, providing your hair with an optimal protection against UV rays. How to use: PHYTO Specific Baobab Oil can be used as a pre-shampoo treatment to detangle coarse hair. Apply to dry or damp hair and scalp. Saturate your hair with the oil and work your fingers through your hair, section by section. Leave on 15 minutes then rinse thoroughly and proceed to shampoo. As a leave-in treatment, apply on dry hair as a finishing styling touch and style your hair as usual. As a scalp moisturizer, add a few drops unto your scalp and massage it in, focusing on your hairline, temple and crown.
Step 3: Take supplements regularly
And for the ultimate source of moisture, take PHYTO Specific Cap’Energy Dietary Supplement, nutrient supplements designed to combat thinning hair and increase hair fullness. Loaded with B vitamins, PHYTO Specific Cap’Energy Dietary Supplement supplies moisture and supports new hair growth in women who regularly take it. The supplements have been clinically proven to improve the beauty and quality of textured hair, while strengthening nails. PHYTO Specific Cap’Energy Dietary Supplement active ingredient is zinc combined with watercress and soybean, a combination that improves the quality of keratin produced resulting in fuller, thicker, stronger, shinier hair. How to use: Take at least two capsules daily with water within a three month period. It’s recommended to take the capsules with a meal and to utilize the supplements while maintaining a well-balanced diet.
Where to shop: PHYTO & Sephora.com
PHYTO 9 Ultra-Dry Hair Nourishing Day Cream With 9 Plants
Description: PHYTO 9 Ultra-Dry Hair Nourishing Day Cream With 9 Plants
Retail Price: $28.00
Little known fact: PHYTO’s original day cream, PHYTO 7 was released in 1968 containing only seven botanical extracts. It’s considered the first day cream in hair history
Claim to fame: An ultra rich cream that hyrates even the driest strands formulated without sulfates or phthalates.
Where to shop: Sephora.com
PHYTO Specific Baobab Oil
Description: PHYTO Specific Baobab Oil
Retail Price: $40.00
Little known fact: Unlike other oils on the market, it’s formulated to provide sun protection for hair and shields against free radicals, which can cause damage and frizz.
Claim to fame: An intensely hydrating oil that hyrates even the driest strands formulated without sulfates, parabens or phthalates.
Where to shop: Sephora.com
PHYTO Specific Cap’Energy Dietary Supplement
Description: PHYTO Specific Cap’Energy Dietary Supplement
Retail Price: $59.00
Little known fact: These supplements are packed with a blend of antioxidants and minerals exclusively designed for textured hair, the two-caplets-a-day regimen stimulates healthy hair growth and strengthens nails.
Claim to fame: These supplements are formulated without sulfates, parabens or phthalates.
Where to shop: Sephora.com