About ten years ago, former New York City chef Ayelet Meshulam was diagnosed with an autoimmune neuromuscular disorder that caused severe allergies, rashes and breakouts. “As part of my healing process I began researching and creating natural skin care remedies and holistic formulas”, says Meshulam. “While conventional medicine helped improve my internal health, my skin was improving dramatically; I began sharing my products with family and friends.”
From there Meshulam knew she was on to something. So, she left the restaurant business and created Ayelet Naturals Skin Care Line. She used her culinary experience to create products that contained organic ingredients. Every batch is handmade using “only certified organically grown, wildcrafted food-grade ingredients that are free of damaging chemicals and toxins.” Not only are these products are high in quality, but they are also easy on the wallet.
The line is based on two philosophies:
1. Focus on Performance and Efficacy: Her products are organic and natural, however, she uses these ingredients in sufficient quantity and in the correct combination that work effectively.
2. Focus on Prevention: Ayelet Natural’s products are especially designed to minimize irritation, inflammation and free radical damage that also may lead to premature aging of the skin. The claim is that they are are safe, without harmful ingredients and they are naturally scented from Mother Earth.
Ayelet Naturals understands that the skin is the body’s largest organ and it needs tender loving care. Due to the fact that this line uses only “100% natural preservatives and bio-active ingredients, it ensures maximum efficacy and encourages the skin to self-rejuvenate, similarly to how aerobic exercise supports your metabolism.” It’s kind of like an organic gym for your skin.
Ayelet Naturals offers a variety of cleansers, serums, masks, moisturizers and soaps that are suitable for all skin types and complexions. Her cleansers and toners are made with only natural ingredients, formulated with calming factors. The line has about seven different kinds of serums that are for specific skin concerns. Whether your issue is with acne, restoration or skin protection; there’s a serum for you. The lines “BioActive serums are light, quick-absorbing, and packed with cold pressed precious plant base oils to match skin lipids to provide complete protein, immune boosting active ingredients with a unique synergic phytonutrients to fight free radical damage, ensures penetration to the deepest layer of the skin, encourage cell turnover, trigger its natural collagen production, improve skin elasticity for firmer glowing looking skin.” Talk about a lot of punch in just a tiny 1oz. bottle. Of course, like any product line, Ayelet has a variety of moisturizers. Her moisturizers are said to be “made specifically to replenish, brighten, and renew” and will give you great results “within four to six weeks.”
Ayelet is continuing to work on more products to add to the line. Just recently she took part in a campaign on Etsy to help raise the money for a commercial size mixer to produce products at a larger scale. Check out Ayelet’s website to see what other products they have that may fit your skincare needs. Her site even has a blog, which offers tips and tricks to healthier skin.