The idea of attraction marketing conjures up thoughts of engagement and building community. After all, we have to attract people to our brand in order to draw them in and make a sale, right? This is a core element of inbound marketing. Refer to Hubspot’s certification program to become a certified Inbound Marketer and you will understand how the attraction marketing methodology plays into the bigger picture. Oh, it may be called something else, but it is what it is.
Now, let’s take a moment to look at a different sort of attraction marketing which actually bears some similarity. It is more of an alpha male approach. It could also be called an alpha female approach if you want to include both genders. Many times the phrase “alpha male” is more readily recognized and understood.
What can we learn from this type of attraction marketing and what relevance does it play in Internet marketing, which obviously occurs, online?
Who or What is the Alpha Male?
What does alpha male mean? AskMen.com offers an article that gives credentials that demonstrate that you are NOT an alpha male. One of the best quotes from that article is “…turns every opportunity to the advantage of his pack. He loves to win, and is good at it.”
Elite Daily says that alpha males (and alpha females) shape the world. They continue by sharing that qualities to expect are loyalty, intellect, passion, vision, control, unpredictability, patience, assertiveness, egocentricity, and a touch of stubbornness (to quote the article verbatim). Does that sound like you or anyone you know?
The Attraction Principles
Ultimately, in business, even Internet marketing, we are trying to attract people, right? If no one is paying attention to us or what we have to offer, no one is pulling out the checkbook to make the purchase.
Let’s go back and take a look at AttractionInstitute’s outlook on the alpha male attraction science. There are many thoughts and processes that transcend the attraction of the future relationship partner and the attraction of the next sale. It all comes down to some basic principles.
One such principle is to avoid rule books. This is one of the key tenets that AttractionInstitute points out right away. If all that is done is to pull out a rule book, there is not uniqueness happening and it is just going through the motions. That is not the definition of an alpha male or alpha female. It also is not successful in closing the sale.
Good Old Fashioned Psychology
AttactionInstitute continues by assisting the reader in identifying what is holding him or her back from moving forward in their alpha male or alpha female personality and approach to life. Many times this is fear and the first step is identifying what it is, with the second step being the identification of the steps to move past it.
If this means that a person has to spend a lot of time soul searching, journaling, talking to friends, or even professional help, it is worth it to find who he or she is and who he or she is meant to be in this world.
This isn’t just about a label, no matter how exotic a label of “alpha male” may sound. It is about finding oneself and being all that one can be in life. Maybe “alpha male” is not who one is intended to be and that is ok. It takes all sorts to make the world go ‘round. The key is to find out who we are and to follow that path, grabbing up those skills along the way and learning how to be a better “me” than we were yesterday.