Soda-pop fans or not the World of Coca-Cola is an Atlanta stop worth making. It’s more than just sizzle and pop, it’s an experience and a lesson in Atlanta history. It’s the evolution of a company that changed the beverage industry forever. A company ahead of its time. You may think visiting is a bit passé, why would you want to go? Well not only is it a museum full of history its interactive too! Pack two to three hours of cola history into your day and you won’t regret it.
Coca-Cola as it’s known today was an invention by pharmacist Dr. John Pemberton, a local Atlanta chemist and innovator. He created Pemberton’s French Wine Coca made of extract from the leaf of a Peruvian Coca, the purest wine and the Kola nut. In 1886, after the prohibition the sale of wine was no longer permitted. The wine was taken out, the syrup tweaked and combined with carbonated water and voila, Coca-Cola. It was tested in his Atlanta pharmacy. Clearly the test went well. The syrup, a formula that remains a private trade secret to this day. It was a new brand of refreshment, the beverage industry would never be the same.
A visit is guarantee to discover other fun facts and so much more at the museum. It’s an attraction style museum with two theaters, one showing a piece in 4D! Walk through the bottling process, step by step. Learn the full history, the competition to rival the soft drink, the Atlanta businessmen that bought and sold the company and their involvement in taking the brand to new heights. See tons of memorabilia, like an entire one-bedroom apartment sized room full of all things Coke. And learn how Coca-Cola still remains the top soft drink company across the world.
The fun ends with a taste test of Coca-Cola brands from around the globe. Bring an empty stomach and a thirsty palette. And make sure you have an open mind too, some drinks aren’t what you may be used to. You’re sure to leave with your thirst quenched. Try beverages from Europe, Asia, Africa, North and South America. And as a sign of appreciation they give you a bottle of Coca-Cola, to drink it or not is merely your choice. You exit through the gift shop, memorabilia in excess.
Coke is weaved in the fabric of American culture, a visit to the museum makes that clear. Imagine a world without Coca-Cola, really. Coca-Cola has a portfolio of more than 3,500 beverages and some 500 brands from pop to energy drinks to soy-based refreshments. The franchise has an enormous marketing and sponsorship reach. You’re sure to find the brand in restaurants, sports venues, world athletic competitions like the Olympics, US professional sports all-star games, movie theaters and more. If you are in the city of Atlanta go visit.
The World of Coca-Cola is located at 121 Baker Street in Pemberton Place, a 20-acre complex named after the late creator of Coca-Cola John Pemberton. It’s by Centennial Olympic Park, nestled between the Georgia Aquarium and the National Center for Civil and Human Rights Museum. The World of Coca-Cola is open Monday-Saturday 10:00 a.m. to 5:00 p.m. and Sunday 10:00 a.m. to 4:00 p.m. For tickets or more information call 404-676-5151 or visit www.worldofcoca-cola.com.