Last week’s ICFF at the Javits Center featured some 700 vendors, most of them focusing on sizable furniture and fixtures. Areaware, on the other hand, showcased its full 2015 collection of small unusual but functional everyday items that is its stock-in-trade.
The theme of the display was Origin Stories, and it included a selection of original artist prototypes, production artifacts, and archival materials that served to illustrate the design origins and creative process behind the collection and its designers. Prototypes, then, were placed on yellow backgrounds on the booth’s big display table, with finished commercial product on white. Some manufacturing samples and designer drawings were also included.
The collection is marked by elementary shapes with pragmatic applications and represents a new direction for Areaware, featuring vibrant color and a broadened materials palette with added stone, glass, porcelain, and bent wire to wood. It also expands the company’s catalog in tabletop, desk, toys and games, and personal accessories.
Brendan Ravenhill’s classic Bottle Openers are back in six new solid shades, all finished with hard varnish. Bryce Wilner’s Gradient Puzzle mixes two Pantone colors into a rich gradient and is available in Red/Yellow and Green/Blue. Object and Totem’s Bracelet Flask is inspired by eighteenth century ring flasks and is available in three finishes.
Joe Doucet’s monochromatic Minim Cards are now available in black in addition to white. Runa Klock’s Drink Rocks are made from mixed soapstone and marble and chill drinks like whiskey stones—and come in different colors to distinguish one person’s drink from another. Daphna Laurens’ Paper Clips emerge from her line drawings as practical and decorative clips; her Grid Serving Planks are designed as both a cutting and serving piece and are available in small, medium and large sizes.
Daniel Martinez’s Prism is a crystal glass magnifier that also refracts light when flipped over. Bower’s Stick-Up Sticks are a set of six magnets cut at different angles to create an impression of movement and direction.
The new collection hews to Areaware’s mission of maintaining the principle that “beauty is central to what it means to be alive” in even the simplest things.
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