In a rare showing, Apple CEO Tim Cook will be taking center stage, helping to kick-off the BoxWorks 2015 in San Francisco. Cook is expected to join Box CEO Aaron Levie as part of a fireside chat. Together, the two industry leaders will discuss enterprise, Apple’s role in it and what the future holds for the mega-tech company.
BoxWorks 2015 is scheduled to be held September 28-30 at the Moscone Center. The fireside conversation, focused on the future of work, begins sharply at 9am on day two of the event. Together, the two leaders plan to talk about the impact that iOS has made in enterprise as well as how mobile devices now shape the role of business.
Apple significantly altered the lives of consumers, from the 2007 launch of the iPhone, to the App Store that very next year. The year 2010 brought the iPad, making Apple one of the top transformative companies in recent years.
Cook is credited with helping Apple make the transformation. He joined Apple in 1998, helping lead the company’s Macintosh division. In 2011, Cook took command of the company when former CEO Steve Jobs passed away. In recent years, Cook announced the acquisition of Beats Music and Beats Electronics, a new operating system for desktop and mobile called OSX Yosemite and unveiled the company’s new iPhone 6 and iPhone 6 Plus. He also announced the new wearable device, the Apple Watch. Just recently Cook has also been more vocal about social issues, and less concerned about his own personal privacy.
Cook recently delivered a written opinion regarding Apple’s future growth, especially concerning crucial iPhone sales in China, remarks credited with helping boost the company’s stock, if only short-term. Those words were written in an email to the host of a CNBC program called “Mad Money”. The host had emailed Cook for his response regarding Apple sales in China and it didn’t take long for a response to come back to him.
In that email, Cook reflected upon strong growth in both July and August for his company in China, saying the performance was reassuring. In response to that email becoming public, Apple stock lifted back into positive territory, after being down by 10 percent. By the end of the day Apple ended down 2.5 percent. Some experts believe it was Cook’s answer to helping his company’s stock move up, because the company’s stock had been damaged due to growing concerns about its performance in China.
As for what Cook will have to say about the issue at BoxWorks 2015, it remains to be seen. Regardless, for attendees this chat between Cook and Levie is one the technology world is anxiously awaiting. Attendees can register now on the BoxWorks website, or register onsite at the event.