The music industry has been in a recession much of this century. The major labels have changed, and part of that change came because they learned that people will take ‘free’ every time. The ability for fans to download music instantly changed the entire business model. Now consumers have a record store right in their pocket or hand 24 hours a day.
Online stores like iTunes and music streaming services like Spotify and Pandora have done great fiscally, but neither was creating the music. They are just selling the same songs again and again. Enter in newly founded record company, Angels Like Rebels.
Angels Like Rebels isn’t just trying to sell music, but to bring the fans along with them to find the new singers and songwriters of tomorrow. ALR finds the new talent, but they give the fans the ability to decide who gets to put out music.
ALR has recently launched their website which features 22 artists from all genres of music. Each artist is running a funding campaign to try to raise $200,000 dollars. Each artist that raises the full amount gets a record deal with the company. It sounds similar to a Kickstarter, IndieGoGo, or any other crowd funding campaign. Each artist has 2 weeks to raise the money.
The fans select a package from the artist they want which range from $6 dollars to upwards of over $19,000.00 dollars. Each package has different items that the fans will get such as albums, singles, future concert tickets, and more.
That isn’t the kicker of this company. The kicker is that each fan who becomes an ‘angel’ of one of the artist isn’t just buying a future album or ticket, they are also owning a percentage of that musician’s career. It is sort of like buying stock in an artist.
It sounds tricky, and who knows if the SEC will let this go, but wouldn’t it be nice to go back to when Justin Bieber was 15 years old and buy a few stocks in that young man? It is a unique idea. Fans will have more incentive to help promote an artist that they own stock in, and it seems with 22 artists to select from there has to be some talent.
ALR claims they went all over the country looking for talent, holding auditions in New York, Chicago, and Los Angeles. The search lasted for over a year. It was an important part of the process says Casey Eichner, Vice President of Business Development.
“It is about the music so we wanted to find the best, unsigned musicians. It was an important part of the process, and our lineup of musicians on this first round of funding is just filled with great artists.” Eichner said to StartupDope.
21 year old founder, Alexander Volgin, put the concept of Angels Like Rebels into one sentence that sums it all up when talking to the Source Magazine, ““We are rebels! Our goal is to empower artists.”
The funding period is now on so head over to www.AngelsLikeRebels.com, and listen to some of the artists. One of them might be the next Justin Bieber.