“What’s with American television,” asked the erudite British passenger seated next to us at a popular bar on board the Seabourn Quest during a Caribbean/Amazon cruise? “All you see are commercials for prescriptions for sexual dysfunction, arthritis, and such, and then all the contraindications, it’s appalling,” he added in this scholarly English accent. The chap didn’t realize that soon after the voyage ended in Manaus, the AMA would begin a campaign to ban such advertisement. Of course the organization’s reasons goes beyond the fact that TV commercials irritate most viewers which is why taping was invented in the first place, to skip ahead. But our Brit shipmate was right that drug spots have really over-powered TV. Well relief could be near according to today’s (Nov. 19) news posts on the Internet. Drug spot have invaded the airwaves with visuals such as a man and in a woman in a bath tub in a field s supposedly blissed out after having intimate moments made possible by libido-enhancing prescriptions.
According to newsmax the AMA has begun a major push to stop TV drug ads claiming that direct-to-consumer marketing could be driving patients to demand expensive treatments over other, more cost-effective options. The association is following the footsteps of the World Health Organization, the National Center for Health Research, and other groups in calling for a ban on direct-to-consumer prescription drug advertising, according to the Chicago Tribune. The newspaper stated that the United States and New Zealand are the only nations that allow drug companies to advertise directly to customers.
“Today’s vote in support of an advertising ban reflects concerns among physicians about the negative impact of commercially driven promotions, and the role that marketing costs play in fueling escalating drug prices,” Dr. Patrice A. Harris, the association’s chair-elect, said in an AMA statement. “Direct-to-consumer advertising also inflates demand for new and more expensive drugs, even when these drugs may not be appropriate.”
It comes as no surprise that big PhRMA supports the ads, and said that the marketing improves consumer awareness of available treatments for diseases and undiagnosed conditions, according to Reuters. “Providing scientifically accurate information to patients so that they are better informed about their health care and treatment options is the goal of direct-to-consumer pharmaceutical advertising about prescription medicines,” PhRMA spokesman Tina Stow told the news agency in an email. If you watch TV you know that drug spots have invaded the minutes between shows to an unheard level of annoyance. We see a man and in a woman in a bath tub in a field supposedly blissed out after having intimate moments made possible by libido-enhancing prescriptions. Along with taking up lots of commercial times these spots are depressing. The English chap onboard the Seabourn Quest was planning to spend some time in the US after the cruise so he will most likely be pleased to learn about this proposed ban.