A sorority recruitment video has been yanked from YouTube after it sparked a huge uproar because of all that it is lacking. The University of Alabama’s Alpha Phi sorority shows women basically frolicking across a football field, blowing kisses and jumping in a lake. They also have handfuls of glitter and they are blowing the pretty specs into the wind. Another apparent accomplishment is that they can do most of these activities while wearing bikinis.
According to ABC News on August 17, the video is conjuring up major backlash. This is not what parents send their daughters to college for, frolicking 101! It would be nice to see the women in this sorority depicted as students behind the newest technology, excelling in sports or as top contributing members of a debate team, but instead they are seen as biding their time swaying to the music by a pool.
While the activities depicted in the video are fine, everyone should have some fun at college. But it would be nice to see them go after some accomplishments first, then throw in a few clips of the ladies of Alpha Phi playing. The women in this video resemble Barbie-doll-like cutouts, each and every one could be a beauty queen and that is not what everyone looks like.
According to Us Magazine today, this sorority was founded in 1872 and it boosts 72 members. In this video it appears that each one of these students are not doing much of anything but running around in bikinis and giving each other piggyback rides. The only thing vaguely resembling anything scholastic is the school’s elephant mascot and the cutout letters the girls hold in between blowing kisses at the camera.
AL.com calls the video “reductive and objectifying.” They also suggest that this video is “worse for women than Donald Trump.” The folks supporting the video are telling people to “relax its college” and pointing out that this video is no different than what other sororities from other schools are doing. There’s nothing in the video that suggests an exciting future career for these women after achieving their college degree.
While the University of Alabama didn’t comment on the content of the video, they did say that the video “is not reflective of UA’s expectations for student organizations to be responsible digital citizens.” US Magazine writes about the video, “The clip is being attacked for its superficial portrayal of college life, the sorority’s lack of diversity, and the objectification of women.” That’s it in a nutshell!