Even if you do not watch TV or bother to take a second look at what’s trending in social media, chances are, you’ve already seen this word lurking in your Filipino friends’ social media newsfeeds – ALDUB.
Aldub is short for Alden and Yaya Dub, a fictional couple in a soap opera called “Kalyeserye” aired as a segment in a popular Filipino noontime show. They now have an incredible following not just in the Philippines but in different Filipino communities around the world.
Ever since the “Kalyeserye” segment was first aired in July 2015, Aldub’s popularity has already skyrocketed to an unprecedented phenomenal success. According to TV network GMA-7 which airs the segment through its block timer show Eat Bulaga, Aldub generated a record breaking 39.5 million tweets yesterday for their hash tag #ALDubEBTamangPanahon. Other related hash tags – #aldub #kiligpamore #yayadub – had reportedly been tweeted more than 25 million times already.
Aldub shatters records anew
The “Kalyeserye” cast is spearheaded by Alden Richards (as Alden Richards) and Maine Mendoza (as Yaya Dub a.k.a Divina Ursula Bokbokova Smash). But even though Richards and Mendoza seemed to have triggered the show’s phenomenal following, it would be unfair to credit the show’s popularity solely to the couple.
Their supporting cast – Wally Bayola (as Lola Nidora), Paolo Ballesteros (as Lola Tidora), Jose Manalo (as Lola Tinidora) and Lola Isadora (played by different actors) – needs a pat on the back as well. The “Lolas” of the famed soap opera have a unique approach to humor which delights the fans, successfully bringing to life Eat Bulaga’s signature brand of comedy.
For the Philippines, a country plagued by economic and political instability, Aldub is a positive light that brings a much needed reprieve in the hearts of the masses. But such a phenomenon, although positive and encouraging, has its bad side.
Aldub’s success has already caused rifts between its loyal fans and the cynics including fans and stars of rival TV networks in the Philippines. Additionally, some Filipinos even planned to “boycott” each other just because they have opposing views about the show.
But commotions, fanaticism, disagreements and controversies aside, Filipinos can learn something from Aldub. Based on its success, the modern Filipinos have proven that they can make things happen if they’re moved enough to act on what they are passionate about.
If almost an entire nation can unanimously give a mind-blowing amount of their time, attention, interest and passion – to the tune of 40 million tweets – to a noontime soap opera, imagine how much impact a massive nationwide campaign aimed at generating interest and solutions to relevant economic and political issues affecting the Philippines can make.
With the use of modern technology especially social media, what could be nobler than to tirelessly campaign for the country’s progress and its citizens’ welfare while watching, enjoying and tweeting about a favorite noontime show? In Aldub language, that translates to #kilospamore #itonaangtamangpanahon.