This week, Sherwin-Williams announced Alabaster (SW 7008), a hue symbolic of new beginnings, as the 2016 Color of the Year. It is stated that Alabaster is a flattering, natural white that sets the tone for harmony and balance for the coming year.
“Alabaster represents a straightforward and necessary shift to mindfulness, well-being and an atmosphere that is pure,” said Jackie Jordan, director of color marketing, Sherwin-Williams. “It provides an oasis of calmness, spirituality and ‘less is more’ visual relief. Alabaster is neither stark nor overly warm, but rather an understated and alluring hue of white.”
But, is white a color? This is a hotly debated issue. As stated in colormatters.com, white is the blending of all colors and is a color. The explanation is that light appears colorless or white. Sunlight is white light that is composed of all the colors of the spectrum, as in a rainbow. You can’t see the colors of sunlight except when atmospheric conditions bend the light rays to create the rainbow.
According to Sherwin-Williams, white has a strong connection with pureness and light across many cultures. At a time when homeowners are faced with excess and clutter, and may be overwhelmed by the commotion of technology, Alabaster encourages a time to relax and re-examine.
A recent homeowner study stated that nearly 73 percent prefer Alabaster’s naturally flattering, barely-there undertones to a stark white when selecting neutral colors for their homes. Alabaster can be used as a monochromatic statement, or it can be paired with any other hue as the ultimate complementary color.
Drawn from Pura Vida, one of the four palettes in Sherwin-Williams Color Forecast 2016, Alabaster represents the prominent use of light, which is a key element for traditional Nordic or Scandinavian design, pairing well with its contemporary décor. It also provides a striking background for copper, metallic finishes, marble, and wood grain materials.
Alabaster creates an atmosphere of ease and contentment making it a color that can be applied to a variety of different spaces from a restful, meditative ambiance in a bedroom or nursery to a singular color for an elegant foyer, hallway or home study. It is a harmonious color that actually complements such contrasting dark colors as Urbane Bronze (SW 7048) or Gray Area (SW 7052).
Alabaster is the true neutral to set the tone for 2016. Whether opposed by shadowy tones or paired with other light blushes and grays, it is comfortable, yet eclectic; elegant, yet functional. Homeowners planning to decorate their homes with fresh paints in 2016 will find how Alabaster can create a new look by using Sherwin-Williams Color Snap Visualizer.
For nearly 150 years, Sherwin-Williams has been an industry leader in the development of technologically advanced paint and coatings. As the nation’s largest specialty retailer of paint and painting supplies, Sherwin-Williams is dedicated to supporting both do-it-yourselfers and painting professionals with exceptional and exclusive products, resources to make confident color selections, and expert personalized service.