Adobe mobile apps extend the Adobe Creative Cloud beyond desktop tools. Continuously growing its family of powerful mobile apps, Adobe just introduced three new apps for the Apple Watch – Creative Cloud, Color CC, and Behance.
During our conversation at the Adobe 99U Conference in New York City, David Macy, Adobe’s director of mobile product marketing, discussed how mobile apps will transform the creative process:
L.C. How are apps and mobile devices revolutionizing the creative process?
D.M. You know, it’s a really interesting thing that we’ve seen. Mobile devices are revolutionizing every part of our lives, but not the creative process yet, right? So people bank with apps. People date with apps. People communicate with apps. People even do their annual reviews with their bosses now sometimes with apps. But when you think about the creative process, people take photos and really that is about it.
Adobe has been building a series of mobile apps to try to change that, and we’re starting to see some early adopters taking some of these workflows and doing amazing things. That is really what we’re trying to get the word out about is these terrific mobile apps that we’ve been creating, where they fit into the creative process, and how they can connect back to people’s traditional processes, which are mostly using desktop applications. The tight integration connectedness really makes it go from a toy to a tool.
L.C. In which ways does the Apple Watch signal a shift in how we interact with personal technology and with Adobe mobile apps?
D.M. So, the watch is really interesting because one of the things that you see when you walk down the street is people looking down at their phone. One of the really nice interactions I think that the watch introduces is the tactile feedback. You don’t actually even have to look at your watch. You just get a little buzz on your wrist and you can identify different types of notifications through that. I think, in some ways, it’s going to kind of humanize people a little bit more than they have been because of the phones.
The other thing, and sort of bigger picture way I look at it is, if you think back to a lot of the comic books and a lot of the superheros, there are kind of two categories of superheroes. There are people who had super human powers, like because they were born on the planet Krypton. Or, there were ones like Batman, Dick Tracy, or Iron Man. They didn’t really have any inherent powers, but they used technology to give them superhero powers. And Adobe, in some ways, has always been about helping designers and helping creative people to enhance their superhero powers. I think where we’re going to go with the future of wearables in the future of the internet of things is how can we really make people enhance their creative superpowers.
This interview with David Macy continues as we discuss Adobe mobile apps at the 99U Conference>>