Celebrities are brought into some games here and there, but it isn’t a regular occurrence when we see that. Last year’s Call of Duty, Advanced Warfare, was one of those games as its main campaign starred Kevin Spacey. The actor ended up being a major attraction for many people who purchased the game, and it was a wise move on Activision’s part, since Advanced Warfare was an entirely new sub-franchise.
While a Hollywood celebrity does bring in a new type of attention, having a celebrity serve as a focal point of a game isn’t something every game should do. Mostly, gaming franchises live on their own and Activision’s next iteration of Call of Duty will do just that, as it won’t star any major Hollywood celebrity.
Black Ops 3 will have a number of serious attractions for gamers this fall, with those things being a campaign supporting co-op, a fully fleshed out Zombie mode and a progressed iteration of Call of Duty’s online multiplayer. Activision’s CEO Eric Hirshberg spoke about why a celebrity doesn’t make sense for Black Ops 3 and their approach to each game.
“The most novel thing about the Black Ops campaign is the fact that it’s co-op, the fact that you can play through it with your friends. It was really making a team that people felt a part of, so the best way to bring that together wasn’t with celebrities. We were focusing on the more someone feels a part of this team, the better. It’s always about executing each concept the way it deserves to be executed, and not just apply bits and pieces of formulas from previous years. We try to look at each game individually,” Hirshberg told atombash.com.
Perhaps it was Don Cheadle who said it best when he said in Ocean’s Thirteen, “You don’t do the same gag twice, you do the next gag.” Call of Duty is a series with plenty of iteration and history, so this sentiment couldn’t be more fitting, no matter how much the fringe minority would say that the game is the same every year.
Kevin Spacey played the character of Jonathan Irons, who turned out to be the primary antagonist of the game, though we was a fairly likable character. Reflecting on how the entire Kevin Spacey appearance turned out, Hirshberg said things went as they had hoped they would.
“It did work out great. That idea didn’t start with ‘let’s get Kevin Spacey’ or ‘let’s get a big celebrity.’ It started with this really iconic character, this villain, Jonathan Irons. This military CEO becoming a threat was such a fun, fascinating and creative idea for a villain. That’s what led us to go get a very iconic actor to bring some more heat to the character and Kevin Spacey certainly did that,” Hirshberg said.
Call of Duty: Black Ops 3 doesn’t need much in the way of additional attention, as it has proven to be one of the best-selling sub-franchises in the series. We’ll all see just what Black Ops 3 is about when it launches on PS4, PS3, Xbox One, Xbox 360 and PC Nov. 6.