I know I have it and I know plenty of other internet people who have it too. It’s like a modern day plague and it’s spreading quickly through cyberspace. What am I talking about? Well, it’s acronym is S.O.S. and it stands for “shiny object syndrome”. This can be considered a problem if you like to try new things all the time without finishing what’s already on your plate. You know, getting interested in the latest fads or marketing plans and becoming too distracted with the glitz of some new endeavors that wastes your valuable time and resources.
Here are five ways to help deal with shiny object syndrome:
1) Keep a regular to do list with time segments sectioned into 15 minute increments. Stick to the list, but insert a free space for an unscheduled activity or research. It will keep you on task and at the same time give you some flexibility for that needed break in the day to day action. It’s just like landing on free parking in the game of monopoly.
2) If there is a new guru you want to follow and it requires a financial obligation, hold off for a couple of days before joining or buying. Sometimes a cool off period keeps S.O.S. at bay. Often the fancy marketers suck you in with a ticking countdown clock, but put the mouse down and walk away. There are always new deals at the next turn, have no fear.
3) Consult a partner before going ahead with a new plan. This can be done by a quick text or phone call or better yet a noon time walk with a person who knows your goals and business plan. A straight shooting discussion will often slow your horses down and provide a good check and balance to your impulsive desire. You might become the one they listen to in their business too.
4) A big pitfall for me is in long range planning. I have so many ideas floating around in my head that I have begun to actually make a list of them. The next step is to prioritize by money and time. Take the top three and plug them into a calendar. My working calendar is on a dry erase board and I keep six weeks at a glance going at all times. Allow realistic time for completing one new goal or activity. It will make juggling all the balls in the air much easier.
5) Reevaluate your business plan and goals more frequently. This could mean monthly or quarterly and not just during the dreaded once a year New Year’s resolutions time frame. That time of year can be especially tricky for Internet business owners. There are lots of gurus selling their programs to folks with shiny object syndrome who are wooed by something new and promises of financial rewards. Stay the course with your previous business plan, but change what isn’t working and continue forward with what is and hopefully you will avoid a big sized SOS trap on January 1.
Many of us who use the internet to make a living are risk takers and dreamers. Add the possibility of Shiny Object syndrome and it adds up to disaster. Try a few of the ideas I suggested and you might just be one of the survivors of this common plaque. You could end up with a few more bucks in your pocket and a few less projects at the end of the day!