The days where the biggest companies and the smallest startups all had an equal opportunity to build a following online have long gone. David and Goliath are at it again and this time the battle is online. Armed with better engineers and software designers from around the world, the biggest web giants are defining what people expect online.
1. Important section need to be in the text
Startups may struggle at first to get a foothold, but there are some simple design techniques they can use to make their site a whole lot friendlier and win over the internet. Here are the easiest styling and design tips you can implement right away.
2. Needs to be responsive
More than half the people who visit your website now are on mobile. Screen sizes used to be standard laptop or desktop monitor sizes not too long ago but now they’ve gone in all directions. Some are tiny while others are huge and your website needs to fit them all. This SEO agency in Syracuse explains how the expectations of visitors are shaped by the responsiveness of the site on the device they pick.
3. Generate online reviews
Online reviews are the virtual equivalent of word of mouth marketing and can often lead to more customers. Ask anyone how they got better responses online and they’ll instantly point to reviews online. Start by claiming both your Google and Yelp presence and manage the reviews appropriately. Ask the negative reviewers what can be done to improve and always thank those who took the time to comment positively on your profile. Reviews go a long way towards improving your company’s performance.
4. Social media platforms
SEO and social media now go hand in hand. A better social media presence could often lead to better rankings on Google and this will determine how well your investments in SEO are really doing. Take the time to construct an online presence that will not only enhance your reach but also position your brand a certain way. Start by creating a business profile on the largest social media platforms out there and slowly master them to fine tune your online marketing.
5. Optimize your webpage
Search engine optimization will help to boost your web traffic and this leads to better results for your website. Optimize the images you use and the way the navigation works. Images that take too long to load or are not crisp enough will turn people away and once gone they’ll never head back. On the other hand, navigation needs to be as clear and simple as possible. Try to construct a website that flows effortlessly and leads a person from the top to the call-to-action button in no time. Remember, if they have to exert too much effort in getting your site to work, they will be less likely to visit it again.
The takeaway is that there are always ways in which a website could be improved and a startup founder should essentially start with the basics to get things right.