Since their release this October, Twitter polls are taking the social media world by storm. This helpful feature allows Twitter users to create and distribute 2-option polls to get public opinions on just about anything. These polls, which stay active for 24 hours, allow any Twitter user to participate anonymously while the poll is open.
Twitter polls open up exciting opportunities for brands that want to engage with their visitors in a fun, simple way, and when used creatively, can boost business success. Below are just a few ways your business can use Twitter polls to engage with your audience:
1. Let your followers pick the content they most want to see.
Your brand wants to create compelling content to keep your current and prospective customers interested and engaged. Who better to ask about the types of content you should create than your social media followers? Twitter polls are a great, informal way to ask followers what they want to see most from your brand.
For example, if your company wants to create content that delves deeper into a topic that is important in your industry, you have many options for delivering this material. Why not ask your customers which format is more helpful? You could create a Twitter poll that asks, “Which type of content do you find more helpful, e-books or videos?”
2. Let customers choose their promotions.
Twitter polls can also be a helpful way to ask your followers what types of promotions they like best. This can be helpful before the holidays when your brand is deciding on holiday promotional offers. For instance, you can use a poll to ask customers: “Would you be more interested in a BOGO offer or 25% off this holiday season?” This type of information can help your company make informed decisions about promotions that will help drive holiday sales.
Polls can also come in handy if your company is planning on running a contest or competition. Use a Twitter poll to ask customers what type of contest they would be more likely to participate in. If you already have a contest format in mind, you can use the poll to find out what types of prizes would entice your followers to enter.
3. Get a better understanding of your reach.
Let’s say that you have just launched a new marketing campaign or product line that you thought would drive a significant amount of traffic to your website. However, you are just not seeing the numbers that you had hoped for. Use a poll to ask your followers if they have heard of your new campaign, which will help you gauge its reach and gain important insight into its effectiveness. If you find that you have more “No” responses than “Yes,” it may be time to rethink your approach.
4. Have a little fun!
The Twitter poll is not just about business data. It can also be a valuable tool for having a little fun while you engage your audience. Showing that your brand has a personality and a sense of humor is an important part of building strong customer relationships and establishing an impactful brand image. Your company can use Twitter polls to do just that by asking fun questions, making jokes, or polling about something silly.
One way that your brand can use Twitter polls to have fun and engage your audience is by polling your followers on something current. If your city’s favorite sports team is playing a game, you might ask followers if they are watching or if they just saw an important play. Asking questions about a fun, viral video or catchy new song can also be a good way to boost engagement from your fans.