While I may deal primarily with digital marketing in my world, I’m fully aware that print media is still an extremely important part of many of our clients’ marketing practices. This means sometimes we need to find ways to integrate our services into their non-digital marketing practices to unify their inbound marketing efforts to work symbiotically. Some print media has been slowly diminishing in this vastly growing digital age (which I kinda dig from an environmental standpoint), but this advertising medium isn’t going away anytime soon. Instead, it’s changing and moving with the times.
Social Media channels dominate when it comes to a particular brand or business’s print advertising efforts. You see them in magazine ads, brochures, flyers, posters, printed menus and even on takeout coffee cups. But are they used effectively to really grab your target audience? You’ve got to get creative and think way beyond the box. Ready? Here are 3 tips to ponder when utilizing print media to advertise your social media channels.
Think Beyond the Buttons
Most companies have a social media presence, of some kind. However, just placing social media buttons on your menus or flyers doesn’t really get you anywhere. You have to think beyond just placing those buttons on that print media. They are buttons after all, so they’re meant to be physically ‘pressed’ which doesn’t make much sense in print media. Sure, you’re telling people that you’re on social media, but you haven’t given them any more information about where to find your business. At the very least, make sure to give the vanity URL to let people know where to find your business.
Give a Reason to Engage
Giving the vanity URL of your social media channels is really the bare minimum. I recommend taking it further. Give your audience a good reason to engage with your social media channels. You have to ask ‘why’ you want your audience to engage. Can you offer an incentive? Do you have a solution? Use your creativity to come up with a quick call to action that generates genuine interest, and clicks!
Only Promote Active Accounts
Whatever social media channel you’re most active with (or plan to be) is the one you should promote in print media. If you only have time to manage one social media channel, such as Facebook, stick to only promoting that one in your print advertising strategy. It’s no good to showcase you’re on multiple social media channels in print media if you’re not actively utilizing them. This just leads your audience to an awkward dead end.
Before meeting with a prospective client, my team and I always check to see which social media channels they’re most active on, if any or at all. If they’re not active on any channels yet, we work with them to determine which one(s) predominately make the most sense for their business. I don’t recommend signing up for an account on every social media channel there is. Be discerning and ask yourself what you can realistically manage.