Coffee shops in New York City are the new libraries. Arrive past 11 and every seat in your local place will be filled with a coffee cup, a charger and a laptop; ready to take on the day. Rewind a couple of months ago and this may have been your biggest problem. Wandering the streets with your bucket bag wondering, where am I possibly going to go now? Well, now there is a new problem. The problem in today’s generation that clouds an entire group of millennials; too many choices.
This is especially true when it comes to fad culture. Social media enables us to not only interact with fads but expand on them. For example we share something “cool” with our group of friends, they share it with their friends, and voila, a fad has been taken to triple the audience it would have before the invention of Facebook.
So, how does this affect coffee shops? The idea behind “trendy coffee shops” i.e. a coffee shop with an aesthetic appeal used to be a place where friends can hang out, spend the day, etc. but has now become a space that caters to our alternate personality; our social media persona.
In the fashion industry especially, social media presence is crucial. The ability to swiftly send a mass message sells products and forms a special community unprecedented in other forms of communication. These coffee shops are formed around this knowledge. Fashion industry socialites seek them out because each shop is a stepping stone in forming that message .
Coffee shops have exploded as a fashion industry trend because the design aesthetics are a fashion trend in itself. The secret is out (way out) and we are, indeed left with a plethora of choices that can often be overwhelming.
As an homage to the new “fashion trend” and in an effort to organize your thoughts here are 14 coffee shops from different NYC neighborhoods that are, indeed more fashionable than you
Rewind a couple decades in this Harlem Hotspot and enjoy a cup of brew. The dark brown and gold color scheme will take you right back into a classic mystery movie (who wouldn’t want to pretend they were Harrison Ford for awhile?) while you sit back and relax in one of the many comfy furniture selections.
Abraco Espresso & Bakery
The East Village is known for its quirky hotspots; one of the only neighborhoods in NYC left completely untouched. Abraco Coffee makes the cut with its modern red sign and decor to boot.
There are some moments in fashion where we stop and say– wait a minute, what exactly is fashionable about this? Sometimes a bold enough statement can become a trend by the risk factor. Kaffe is living proof. A simple, vintage-y decor, onlookers are about to move on until they spot stuffed sheep decorating the walls. A bold fashion statement that cannot be justified.
Moving away from our dark and mysterious friends some train stops away, Soho has a light, happy outlook on life. Stores highlight their high ceilings and reflect the light coming in. In Everyman Espresso they take the “Soho motto” a step further with a bold statement piece. Behind the baristas is a rainbow tile wall enhancing the bright color scheme.
Have you ever heard of the Instagram page, @Ihaveathingwithfloors? If you have not, definitely check it out. To fill you in, it is an Instagram phenomenon that has blown up where people take photos of colorful, patterned floors that they find to be particularly fascinating. For New Yorkers who like to move at an abnormally fast pace, not loving the whole fad. But if you are looking for your next photo-op, check out Hungry Ghost in Brooklyn who has an impressive looking black and white patterned floor that is ideal for Instagramming.
This West Village gem takes us for a trip to the 1920s. Everybody loves a little glam, and for those who love a little extra, Prodigy Coffee is the place to be. Exquisite vintage pieces highlight the walls against an equally fabulous gold finish. Just for design appreciation alone, this shop is worth a visit.