When planning your webinar, you need to make sure the webinar itself packs a real knock-out punch. Planning is – again – the key. Here are 10 tips to make sure your webinar is a hit with your attendees.
1.Create a script. It doesn’t have to be one you read word-for-word. In fact, that’s not usually a good idea: It can make people sound wooden and artificial.
Your script can be as simple as a series of index cards with points you want to cover; or a list of vital questions you need to ask a guest. (Many people find a loose outline works best, with notes and prompts included.)
2.Warm up your audience. Chat to them – or to your special guest – for several minutes before the meat of the presentation begins. Let them know where you are now – not just a list of credentials but speaking of achievements or your place in life identifying with goals they can aspire to. Tell them your story, focusing on challenges they can identify with. NOTE: Be sure this is only a few minutes. We live in a fast-food world and people will drop off if they don’t feel they are getting something for their time.
3.Set down the guidelines. Explain to them after the warm-up what they can expect over the next XX minutes; how – and when – to mute and unmute; whether or not there will be a question-and-answer period; how to submit questions, if they haven’t already done so; when to question (do you welcome interruptions or would you prefer your audience to keep all questions till the end?)
Also be sure to let them know whether or not there will be a recording; when it will be available after the webinar (and for how long); whether or not they will be able to purchase the recording (or access to it) after the free grace period has expired.
4.Be real. Make sure you are in sync with your audience’s goals and needs. Present honest solutions. Really be there for them, one-hundred-and-ten per cent.
5.Show, don’t tell. You’re making use of a visual media, so make the most of it!
6.Include a presentation. A webinar should never consist just of your face staring at the camera for sixty minutes. Screen-share a demonstration or document. Augment what you’re saying with slides summarizing this in point form.
7.Give at least one holy-cow strategy or resource tip they can use to increase their quality of life. Let them in on “secret” resources or methods. Give them something easy to implement that will work right now. Give them a piece of the puzzle you know they are missing – the more important and valuable, the better!
If you are selling a high end product, this is especially important, since you want them to know without a doubt that you are the real deal and you do have high-value solutions for them.
8.Finish with a call-to-action! Don’t just spring this on them – warm them up too it by hinting you have something amazing in store for them and presenting the benefits before you present the actual offer.
9.Stress the exclusivity of your offer. Let them know it is only available at a discounted price (if you are doing that – and it’s a proven, sound strategy) for XX hours or days after the webinar. Consider sweetening the pot with an extra bonus only for those who purchase during the webinar.
10.Again, follow up after the webinar – especially with purchasers. You’ve spent a good chunk of their time building a warm, trusting connection with each audience member: Now use it to further cement this budding relationship!
Taking care of your attendees helps create loyal, repeat fans and purchasers. Those are the ones who will not only keep buying from you in future, but enthusiastically promote you too – helping you to monetize all your webinars to come!
Don’t ever think that making sure the technical details run smoothly and giving the best content value you can offer isn’t part of webinar monetization. Without these two key elements, you won’t generate the word of mouth viral promotion or repeat sales so necessary for long-term webinar – and sales – success!