Internet marketing or IM encompasses many different strategies. IM can mean different things to different businesses as different business models require different strategies.
On top of this, there is a ton of noise in the space. Many people offering advice that isn’t helpful due to it not providing an action plan or possibly even encouraging less than honest tactics to promote your content or marketing your business.
Trustworthy actionable information can be hard to come by and many become frustrated and confused when doing research into the various internet marketing strategies they many want to learn about for their business. No worries, just a reason for me to create this list of people offering solid advice you can trust and learn from.
So, here are 10 of the top Internet marketing gurus for you to follow, listed in no particular order. These folks are consistently sharing trustworthy actionable advice for other marketers to learn and benefit from. I have no affiliation with any of these people and no one influenced me to get on this list. That said, I recommend following these folks because of all that I have learned from them.
Founder of Moz, a marketing analytics Saas company, Rand dubs himself with the title Wizard of Moz. Many others would say that he is THE authority on SEO right behind Matt Cutt’s from Google himself. Either way, he is an interesting guy that certainly knows content marketing and search engines and he and his team share awesome insights over here. Also, follow Rand on Twitter.
Forbes recognizes Neil as one of the top 10 marketers online. His achievements go on, quite a bit actually, but what really matters to internet marketers is that he has founded multiple marketing analytics companies, and has consulted with fortune 500 brands on their internet marketing strategies. This guy knows what he’s talking about when it comes to marketing your brand online, so if you want to learn something then you should read the QuickSprout blog by Neil. I like Neil’s style because he will share templates and advice that you can immediately turn into action. He also writes or “speaks” to the point and will be honest about risks, if there are any, with certain strategies that he shares. Follow Neil on Twitter.
Co-founder and CEO of Distilled, part SEO consulting agency and part SEO learning platform teaching proper SEO practices, Will is an authority on SEO. He consults big brands on their SEO and regularly speaks at search marketing conferences, he even hosts the SearchLove conference series in the US and UK. I recommend checking out the free resources Distilled offers but I also recommend signing up for the platform if you are serious about learning SEO. Follow Will on Twitter.
Brian is founder of Backlinko and is known for his skills building backlinks in an effective scalable “white hat SEO” form that Google rewards. shares very helpful and actionable blueprints often times including PDF downloads in his blog posts for other webmasters and marketers to try his link building tactics on their websites. Follow Brian on Twitter.
Pat Flynn is best known for his blog Smart Passive Income. He calls himself the crash test dummy of online business and he shares his experiences in detail through blog posts and a podcast. I’ve found Pat’s internet marketing advice to be helpful and I also enjoy reading and listening to him for motivation. His story is inspiring to anyone interested in running an online business but isn’t sure where to start. Follow Pat on Twitter.
Founder of audience bloom, Jason focuses specifically on small businesses or as he puts it he “demystifies SEO for businesses”. His company’s blog shares good advice for the small guys who have fewer resources, who are looking for actionable advice they can implement themselves.
Founder of Copyblogger, Brian is actually known as a writer and not specifically as an internet marketer per se. That said anyone in the IM space will tell you that you will need some serious writing skills to compete. Brian shares these skills and many more with his audience at Copyblogger where you can learn many content marketing strategies and read good advice about doing various types of business online – check it out sometime. And don’t forget to follow Brian on Twitter.
Once head of Google’s web spam team, Matt Cutts has some serious inside info when it comes to SEO. When he publishes a new video, every SEO on the planet tunes in.. and then usually writes a blog post about it J
Danny was an SEO before SEO was a thing; he has been covering search engines and search marketing issues since 1996. He is best known as founding editor at Search Engine Land and for the SMX Search Marketing Expo conference series where he and others share a ton of great authoritative SEO info. Follow Danny on Twitter.
Founder of the largest online social media magazine called Social Media Examiner, Michael is arguably THE biggest name in Social and someone you should be following for great content and advice on everything social media. Follow Michael on Twitter.
There you go. Looking for solid advice that you can actually apply to your business? These are your go-to guys. So, follow them and next time you are looking to learn a thing or two about internet marketing check them out.