North American employees are notorious for the fact that they do not take vacations. This is somewhat different compared to their European counterparts— a people known for working to live as opposed to our mantra of living to work. But what’s behind it? Sure, it may be because of financial concerns, but perhaps it’s something more than that.
The Concept of Travel is Changing
It can be easy to conclude that someone won’t travel because they could ask themselves: why spend money just to be in another location? Sitting down can be done at home for a lot cheaper. Others, who are avid travelers, say it just becomes boring.
Indeed, the state of travel has become mundane because it hasn’t been revolutionized in decades.
This is why some industry leaders have developed the concept of adventure travel: A type of vacation that is consumed by adventurous events such as rafting, skydiving and hiking. You’ll no longerspend your vacation just sitting by the pool or going sightseeing. Today, you can experience heart-pumping and adrenaline-inducing acts.
According to a study by FlightHub.com, one of the Canada’s fastest-growing online travel companies, adventure travel is becoming very popular among younger travelers today. What will millennial consumers do next?
The report found that an increasing number of consumers may spend one day at the beach but then spend the rest of the week doing something more adventurous. The study also discovered that exotic locations are quickly becoming the go-to destinations for this younger generation of globe trekkers.
“This just goes to show that a white sandy beach just doesn’t inspire travelers like driving a 4-wheeler up stratovolcanoes like Mount Vesuvius does,” the website said in a press release. “Travel agencies and airlines will need to start catering to this trend if they want to maintain their customers because if not, agencies like FlightHub.com are going to scoop up them up.”
Just like any other industry in the economy, millennials are disrupting the idea of what travel is all about. Forget swimming in a pool. You’ll be horseback riding, kayaking and hiking volcanoes on the same trips that feature beaches, restaurants, and pool-side tanning.
What You Need to Know About Adventure Travel
Although jumping out of planes and swimming with the sharks can be part of your adventure travels, the next big thing in tourism doesn’t have to be just about that. Instead, for most travelers, they’re taking part in so-called soft adventure.
“For me personally, adventure travel means anything that pushes your comfort zones, challenges you to stretch yourself to do things you haven’t done before, and invites you to be spontaneous, resourceful and creative,” said Michael Bennett of Muddy Shoe Adventures in an interview with USA Today.
He added that adventures don’t just have to be of the physical variety, but also cultural, emotional, mental, spiritual and social experiences.
You may think that adventure travel is expensive and dangerous, but experts say neither is true. Backpacking across Southeast Asia isn’t costly or risky. Meeting with the locals of a small, remote town of Whales or Austria also doesn’t come with a hefty price-tag or a lot of danger.
Another misconception is that adventure travel prompts you to be in shape. Of course, there will be a lot of walking, but you don’t have to be as fit as Dwayne “The Rock” Johnson in order to go hiking.
Finally, some may be apprehensive about adventure traveling because social media has showed us that there is nothing left to discover. This is false for a couple of reasons. First, just because other people have traveled to a specific location, it doesn’t mean that you shouldn’t. Second, the world is massive and there is always something undiscovered or barely visited by masses of tourists.
There is nothing like adventure travel, especially if you’re someone who has seen the Roman coliseums, the Eiffel Tower in Paris or the Empire State Building in New York City. Not only is it an eye-opening experience, it’s a personal one too.
“It’s so personal”, says Shannon Stowell, president of the Adventure Travel Tourism Association (ATTA). “I believe amazing experiences of personal discovery can be had in heavily visited destinations like France or Italy just as easily as lightly trod destinations like Greenland, Xinjiang or Bhutan.”
With back-to-school and a back-to-normal season, now would be the opportune time to partake in a new adventure. What’s your adventure going to be?